Posted by: APO | 13 April 2021

Infusing customer insights into your business: A look at customer relationship management systems (CRMs), customer data platforms (CDPs), and Data management platforms (DMPs) (By James Bayhack)

By James Bayhack, Sub-Saharan Africa Director at In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology allows the tracking of online activity, giving businesses access to more customer insights. So, how can businesses manage all the data at their… Read more on


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