Posted by: APO | 6 October 2016

Customer Service Week highlights the Importance of Customer Service for African businesses

A recent survey by research and analysis information technology company, Forrester has found that 39% of customers tell their friends and families about bad customer experience. This means that for every customer that has a bad experience with a company, the resulting business erosion that accompanies it can increase exponentially (1). While there are no current statistics on the impact of poor customer… Read more on


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