Posted by: APO | 17 December 2015

Country branding key for investment, economic sustainability, communicators tell emerging economies

The compelling story of Africa and other emerging economies can only be told effectively when the emerging economies appreciate the role of country brands where people are proud of their country and have a strong sense of unity. This brand and its story will greatly benefit from the major contribution that the Public Relations discipline can provide. This was a key finding of the recent World Conference… Read more on


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