Posted by: APO | 11 December 2014

Embargoes play an important role in disseminating news to the media in Africa

Embargoes play an important role in disseminating news to the media in Africa

APO now offers embargoed press release distribution as a complimentary service

DAKAR, Senegal, December 11, 2014/African Press Organization (APO)/ APO (African Press Organization) (, the sole press release newswire in Africa and the global leader in media relations relating to Africa, today announced that it will offer distribution for embargoed press releases as a complimentary service.

Embargoes play an important role in disseminating news to the media in Africa.

Journalists in Africa are often bombarded with information coming from all types of sources and qualifying them can sometimes be a challenge.

An embargoed news release allows the journalist to prioritise on the news of the day, research and produce a story.

APO is the African leader in news distribution and is viewed by the media as a valuable source for legitimate and accurate information. In fact, APO content is republished on a regular basis by respected global news media.

Journalists, freelancers and bloggers who are registered with APO are eligible to receive advance, embargoed press releases distributed by APO. Eligible individuals are screened and must agree to follow the terms of the APO embargo policy.

“APO has extensive contacts with influential news editors specialised in Africa, allowing targeted and effective news distribution of embargoed material. Embargoed press release distribution in Africa will now be included as a complimentary service in response to client requests,” said Nicolas Pompigne-Mognard, Founder and CEO of APO (African Press Organization).

APO is the creator of Africa Wire® (, the newswire service for press release distribution and monitoring in Africa. This reaches over 50,000 media outlets, bloggers and social networks, and redistributes content to more than 50 African websites, as well as to Bloomberg Terminal, Thomson Reuters, Lexis Nexis, Dow Jones Factiva, 250 million mobile subscribers in 30 countries, and more.

APO Africa Wire® has a potential reach of 600 million and guarantees the most efficient media influence in Africa ; in turn, this is how APO’s clients can directly target audiences in all corners of the continent and the world.

APO is NASDAQ GlobeNewswire Authorized Agency for Africa offering unique access to 1.5 Million financial and trade media outlets in North America, Europe, Asia, the Middle East (

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More information about Africa Wire®, the service for newswire press release distribution in Africa, is available at


Aïssatou Diallo

+41 22 534 96 97

About APO

APO (African Press Organization) ( is the sole press release newswire in Africa and is a global leader in media relations relating to Africa.

With offices in Senegal, Switzerland, Dubai, Hong Kong, India, and Seychelles, APO owns a media database of over 100,000 contacts and is the main online community for Africa-related news.

It offers a complete range of services, including press release distribution and monitoring, online press conferences, interactive webcasts, media interactions, strategic advice, public diplomacy, government relations and events promotion. To find out more, please visit

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