Posted by: APO | 16 October 2013

Exset Provides Monetisation Solution for Sub-Saharan Africa Digital Broadcast Deployment with DMS

Exset Provides Monetisation Solution for Sub-Saharan Africa Digital Broadcast Deployment with DMS

Pay-TV needs a new monetisation model for emerging markets in order to succeed – Exset

THE HAGUE, Netherland, October 16, 2013/African Press Organization (APO)/ Exset (, pioneers of TV ecosystems for emerging markets, has today revealed that its unique digital broadcast ecosystem – Digital Monetization System – provides the ideal solution to Sub-Saharan digital broadcasting growth among those who cannot afford premium subscription services.


(Andrew Pons, Exset’s Director of Marketing)

Speaking at the Digital Broadcasting Summit and Expo, Arusha, Tanzania – hosted by the Southern African Broadcasting Association and BSP Media Group – Andrew Pons, Exset’s Director of Marketing, is exploring DMS and the multi-faceted benefits that it brings to emerging markets.

Pons says, “Exset understands that pay-TV needs a new monetisation model for emerging markets in order to succeed. That’s why it created Digital Monetization System (DMS) – a unique business and technology model that makes pay-TV self-financing without depending exclusively on subscriber fees for revenue. DMS bridges the gap between technology supply and value-add service creation, facilitating digital television platforms that can be monetised where previously virtually impossible. This allows populations to benefit from new information and entertainment services while operators and governments, when partnering with Exset, monetise digital switchover and assist in bringing about social transformation.”

By deploying DMS, a very low subscription model of a few dollars a month can be charged for the digital television service, with additional operator income gained through selling the interactive TV space to governments (for health and education information dissemination), magazines, local service provides, teleshopping – the list goes on.

Rahul Nehra, Global Head of Sales and Marketing at Exset, says, “There’s a combination of issues in sub-Saharan countries that have held up the rollout of digital TV services to vast swathes of the population. The digital divide is therefore increasing, with governments coming under pressure from a variety of international bodies to tackle this. The TV set is the ideal way to allow people to access new, exciting services at a cost they can afford via digital broadcast infrastructures that are practical to deploy.”

Andrew Pons will speak on the 23rd October 2013, 10:30 am, on the topic: “Using Digital Terrestrial Television (DTT) to drive local innovation and business”.

Distributed by APO (African Press Organization) on behalf of Exset.

About Exset:

Exset ( is a broadcast technology and solutions company founded in 2011. It is based in The Netherlands with offices in the UK, Estonia and India. Exset provides complete solutions to the television industry focusing on emerging markets where localisation, social and economic factors require a fresh approach to traditional technology supply. Exset works collaboratively to provide a unique service, understanding developing markets and working with TV operators in to monetise platform deployments.

Exset contact:

Andrew Pons

Director of Marketing

+44 (0) 7595 002 542


PR Contact:

Joss Armitage

Jump PR


Tel:    +44 (0)207 737 4238

Mob:    +44 (0)7979 908547




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