Posted by: APO | 22 March 2012

Frost & Sullivan: Africa, the New Growth Frontier? / Key Factors for Consideration When Expanding Business into Africa

Frost & Sullivan: Africa, the New Growth Frontier? / Key Factors for Consideration When Expanding Business into Africa

CAPE-TOWN, South-Africa, March 22, 2012/African Press Organization (APO)/ The time has come for the rest of the world to take note of the tremendous growth opportunities Africa has to offer. Frost & Sullivan ( will be hosting a complimentary web conference highlighting the key factors for consideration when expanding business into Africa. The web conference will take place on 28 March 2012, at 15:00.


“Much has changed since The Economist labeled Africa as ‘The Hopeless Continent’ ten years ago. Africa’s growth is not fuelled purely by resources anymore. For a number of key countries, diversified economies drive up to 75% of real GDP expansion, creating a multitude of opportunities across industries from Agriculture to Manufacturing to Real-Estate,” observes Frost & Sullivan’s Operational Director for Africa, Hendrik Malan.

Despite global economic conditions, Africa’s growth is escalating and drawing attention from even the toughest Afro-critics. A key question surrounds the sustainability of this growth. If predictions are positive, what needs to be taken into consideration when developing an approach to leverage these newly emphasized opportunities?

Frost & Sullivan’s complimentary webinar will assess the longer term growth trends and indicators for Africa, highlight some of the greatest challenges to expansion, and identify principles of successful and sustainable growth on the continent.

The webinar will provide interesting information for organisations that are considering expanding their geographical presence or changing their business model/market approach to Africa, in order to take better advantage of identified opportunities. Companies, across various industries, interested in entering the African continent for the first time, will benefit from this discussion.

To participate in this complimentary webinar, please register here:

All registrants will receive a recorded version of the analyst briefing and a copy of the presentation slides.

For the further information, please contact Samantha James at

Distributed by the African Press Organization on behalf of Frost & Sullivan.

About Frost & Sullivan

Frost & Sullivan (, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit .


Samantha James

Corporate Communications Africa

P: +27 21 680 3574

F: +27 21 680 3296



Frost & Sullivan


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