Posted by: africanpressorganization | 29 September 2009

EMEA Marketers Seek Silverpop for Engagement Marketing / Company expands European client roster, driving 60 percent revenue growth

EMEA Marketers Seek Silverpop for Engagement Marketing / Company expands European client roster, driving 60 percent revenue growth


ATLANTA, Sept. 29 /PRNewswire/ — Just four months after expanding its European presence by opening an office in Munich, Silverpop®, the world’s only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, has added numerous clients and achieved a greater than 60 percent increase in revenue for its European operations as compared to the same period last year.


“European marketers are beginning to fully embrace the new era of engagement marketing, which requires a fundamental shift toward building meaningful relationships with customers and prospects rather than simply throwing advertising messages at them,” said Will Schnabel, vice president and general manager of international markets, Silverpop. “A growing number of prestigious companies are relying on Silverpop to deliver sophisticated solutions that allow them to participate in two-way, relevant conversations, build brand awareness, instill loyalty and drive revenue.”


A select list of European clients that recently joined Silverpop include:

BrightTALK, a company devoted to making webcasting the ultimate business tool for transferring knowledge by creating a vibrant exchange of ideas between presenters and viewers featuring live, interactive access to the world’s top thought leaders

British Film Institute, a charitable organization established to encourage the development of the arts of film, television and the moving image throughout the United Kingdom

CASIO Europe GmbH, the German division of one of the leading manufacturers of electronic consumable goods worldwide

Hargreaves Lansdown, one of the UK’s leading independent financial service providers and asset management specialists and a FTSE 250 company

LexisNexis UK (part of the Reed Elsevier group), one of the world’s leading providers of professional information and online workflow solutions

Pinnacle Sports, the Internet’s leading sports betting site

STA Travel GmbH, the travel agency for students and young adults

Wared Logistics, a world-class provider of importation, transportation, distribution, and logistics management solutions


“Pinnacle Sports is committed to providing consistent value to our players and this promise extends to our marketing campaigns,” said Simon Noble, marketing director for Pinnacle Sports. “As a result, we chose Silverpop as our email marketing service provider as they have a similar focus on helping companies develop deeper relationships with their customers by making it easy to create and send messages that are relevant and welcomed rather than intrusive. We were also impressed with Silverpop’s deliverability services, automation capabilities and flexible APIs that allow for easy integration.”


Silverpop is attracting clients who are interested in engaging with customers and prospects in innovative ways without placing additional strain on marketing and IT departments. Among the many tools that make this higher level of engagement possible is Silverpop Engage’s proprietary Send Time Optimization feature, which predicts the ideal message delivery time for every recipient on a list. Many new Silverpop Engage(TM) clients have also turned to the platform to help bridge the gap between email marketing and social networking. Silverpop’s Share-to-Social feature makes it easy for email recipients to share messages on social networks and allows marketers to track the viral results.


B2B marketers have been enthusiastic about Silverpop Engage B2B(TM) solution’s new Campaign Graphical User Interface, which helps marketers easily create and visualize campaign flow, graphically showing the various paths sales leads can take from inquiry to conversion.


“Silverpop’s B2B marketing automation solution has been the key tool that enabled Wared Logistics to create global awareness of our services for multi-national corporations in the MENA region,” said Pete Stiles of Wared Logistics. “Because of our experience with the Silverpop EngageB2B technology, we had our database loaded and first campaign out within three weeks. Since then, we have effectively executed numerous campaigns that have landed significant new business in the region and provided us with an excellent prospect base for the future.”


Additionally, Silverpop now offers customer support 24×6, making it easy for marketers in time zones throughout the world to obtain assistance. Its new call system automatically reroutes calls to geographic areas where support personnel are available. Non-English speaking clients can specify their language preference. Currently, Silverpop Support has staff members who speak German and Mandarin Chinese as well as English.


About Silverpop

Silverpop’s Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop’s Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. Companies rely on the Silverpop Engage(TM) platform to create and manage multichannel marketing campaigns that reach millions of individuals — one at a time — enhancing lifetime customer value and brand loyalty. Silverpop’s Engage B2B(TM) platform (formerly Vtrenz) seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. And Silverpop’s strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns … from first click to lifetime customer. With offices in the United States, the United Kingdom and Germany, Silverpop’s engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at


Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop Engage(TM) and Silverpop Engage(TM) B2B are trademarks of Silverpop Systems Inc.




Stacy Kirk

Silverpop, Senior Corporate Communications Associate




Silverpop Systems, Inc.


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